Every business needs to have an online presence and online marketing plan in place. Often, companies are on social media platforms like Facebook, Instagram, and Twitter. A company site may also have a blog or provide the viewer with the opportunity to sign up to their newsletter. All of these sites require fresh content to…
You can’t go anywhere online right now without hearing or seeing an ad for a tech-based hiring service (like ZipRecruiter) or job listing sites (like LinkedIn). Each promises to simplify your hiring process. The question you may have is – will a tech app or job site help you find the right recruit for your…
Work-related stress is prevalent here in America. While occasionally stresses like meeting a deadline or facing a challenging task are necessary parts of any job, there are low-level stressors which can be completely eliminated. Getting rid of background stress can actually improve overall productivity. Here at Business Success Consulting Group, we hope you will both…
In a world where enthusiasm is often looked upon with suspicion, it is easy to create an atmosphere in which everyone is “working for the weekend,” and few are excited about the company or product. However, a positive attitude and genuine passion for the job ahead can boost productivity and increase job satisfaction – improving…
There’s a new generation hitting the workforce and the marketplace – Generation Z. This is the true tech generation, young people who don’t remember a world without cell phones or the internet. According to SocialMarketing.org and the New York Times, the oldest Gen Zers (or post-millennials) were born in 1995. That means that this new…
Whether they have a specific project in mind or are trying to staff their company, many business owners and executives struggle to put the best team together. There are two sides to team management. One is the ability of the team lead. The other is the combined abilities of the team itself. Both are vital…
Many vital departments actively support sales – helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more customers into the mix. They…
If you try to Google “how to make a new product that pays for itself” you will get stuck with many articles on paying yourself as an entrepreneur. This leads us to believe that there is not much information on ensuring that your new business development project, service, or product, will make your company revenue.…
Conventional wisdom tells us that, when we hire employees, they will need some time to learn the ropes of their job, the industry, and your company in particular, before they start making money for the business. Hiring costs vary widely by location, responsibilities, and amount of training needed. However, every position from window washer to…
Your tech, marketing, and sales teams should all have website metrics and Google Analytics stats that they monitor week in and week out. However, as a business owner, you can get into the weeds quickly with the sheer number of metrics at your fingertips. Instead of trying to stay on top of every metric and…