Whether you own a small business or have formed a large corporation, the chances are that you delegate specific tasks. A business owner cannot do all things, all the time. Even sole proprietorships often outsource their accounting or tax work to a CPA, and larger companies employ full-time individuals to take on the increased workload.…
Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly define and test the proposed…
Any “to-do” list can be daunting. However, work plans can be even more challenging to complete than the average task list. Often, one starts on a task and then gets interrupted by an email, customer call, meeting, or coworker. By the end of the day, many employees are lucky if they complete even half of…
Meetings. Some business leaders love them, and others hate them. However, meetings are often necessary for any number of reasons, from regular coordination to keeping team members motivated. No matter your feelings about meetings, we can all agree that shorter, more effective meetings can benefit any business by increasing the time available for production. Eight…
This is the time of year to do year-end reviews on overall performance. Many aspects should be covered by such an analysis, including sales and marketing numbers, financials, product quality, customer satisfaction, and more. However, one aspect of business success that is often overlooked or only tangentially reviewed is a company’s online presence. This is…
Inspiration and motivation are important throughout the year – but can become vital during the holiday season. That’s why we are providing some of our favorite quotes from a variety of different leaders throughout the world. Inspirational Quotes Ursula Burns “This old notion that work is drudgery is nonsense. Most days, even back when…
The end of the year is approaching fast, which means that 2019 is right around the corner! It’s time to tackle organizational challenges now so your new year begins smoothly. Here are some of the main pain points that need organization is most companies: Email and Computer Clutter Unfortunately, computers are made to store information,…
PR and marketing are vital to any enterprise. However, public relations is often not emphasized as much as marketing, which can be a real mistake. Your company may funnel quite a bit of money into ads, social media campaigns, and more while missing out on the power of the press. Harnessing PR to promote your…
Fostering and growing connections is a huge part of the sales process. However, if your sales team is only depending upon marketing for leads and is not actively seeking out their own customers, they are missing out on the untapped potential of meetups, conferences, conventions, networking groups, and more. Many salespeople would prefer to be…
Every business needs to have an online presence and online marketing plan in place. Often, companies are on social media platforms like Facebook, Instagram, and Twitter. A company site may also have a blog or provide the viewer with the opportunity to sign up to their newsletter. All of these sites require fresh content to…