Marketing has changed dramatically over the years. We have gone from ads in the newspaper to TV spots to social media campaigns. Back in the Don Draper years we had big, expensive marketing campaigns dreamed up by the guys on Madison Avenue. Failure came at an enormous cost and success came at huge gain. It…
It can be tough for a business owner or manager to understand how to motivate employees while still making a profit and increasing employee productivity. There are monetary or time costs often related to employee motivation. So, managers and business owners often hang pictures of cats and mountains on the walls and hope that gets…
Every business strives to get ahead of the competition. They slash prices, have sales, run PR campaigns, hire new salespeople, and more. But some businesses manage to pull ahead and others fall behind. There are many factors that go into this. However, there is one component that will help you get ahead of the competition,…