In order to thrive in today’s economy, every business must have a cohesive marketing strategy. However, marketing can sometimes feel like a money sinkhole. So, instead of throwing money at marketing and crossing your fingers, here are ten ideas that can help you improve your current marketing strategy. 1. Find partnerships. There are other companies…
As business owners, HR managers and vice presidents, we all know how tough employee termination can be. Every person working on your team has good and bad days and everyone has a life outside of work. Because we all feel human compassion for our coworkers and employees, it can be difficult to decide when it’s…
Here are eight easy-to-implement tips that will help you encourage engagement in your employees as your push toward reaching your 2016 business goals. 1. Give your employees tasks they can feel proud of. While everyone has day-to-day work assignments that must be done, it is incredibly important to provide employees with meaningful work. Perhaps an…
It can be really hard to find the perfect new hire for your business. A person may look great on paper. They may even be able to talk the talk, but once you get them into production they pick fights, can’t do the work, or are in some way a bad fit for your team.…
In today’s constantly networked environment, it’s easy to see why executive stress is a huge problem. Often, even when you are out of the office, you are still reachable by phone and email. Additionally, as an executive you have a lot riding on you. Daily decisions can have ripple effects across the lives of many…
We see businesses struggle every day. Some businesses struggle with managing growth while others battle falling profits. These issues are blamed on “the economy” or “the difficulty of finding good staff.” Often the problem an overwhelmed business owner blames his or her troubles on is completely out of their control. This blame game doesn’t get…
It’s a whole new year! Time to set new year’s resolutions and then… sort of try to make them and then forget about them in a month… right? Well, for many business owners this is the normal state of affairs. But, it doesn’t have to be! We have several great techniques to help you attain…
Creating an effective business plan puts you head and shoulders above other businesses that muddle through, hoping what they are doing will work. Building and executing the perfect business plan doesn’t have to be difficult, it just takes detailed attention and an understanding of these basic principles of planning. 1. Brainstorm. Remember, at this stage…
An important part of business management is working out how to manage growth. From unexpected rapid increases, to trying to find good labor, to keeping people in their jobs, this is a real situation. Increased production requires expansion, which increases the bottom line, requiring even more production. It’s a good problem to have, to be…
The most successful businesses in the U.S. today are those that have excellent communication systems. This is the case with all prosperous businesses, big or small. They have great communication with their team, with customers, and with employees. There are a lot of tools out there to help businesses stay in communication. There are internal…