Marketing is an incredibly important part of any business. When done right, it brings floods of qualified customers to your doors, interested in your products or services, and ready to buy. When done poorly, marketing can have no to negative results. One tendency that we see occur over and over is to get excited about…
Many people in the workforce, from business owners to employees, struggle with achieving and maintaining a comfortable work/life balance. Many leaders in their industry work long hours to reach their business goals. Unfortunately, this often means that executives feel they have to put family activities and personal hobbies on hold to work eighty-plus-hour weeks. While…
Boosting employee morale is an important part of every executive’s day. There are many, many articles about tricks or techniques for increasing morale. Suggestions range anywhere from having company outings to providing bonuses and rewards. While there are a variety of ways to create an upturn in morale among your employees, there is one simple…
Summertime is right around the corner, and many companies will be looking for seasonal workers to take on increased streams of orders, do additional work, or to help in seasonal trades like yard maintenance or summer camp. No matter your business, if seasonal work is an essential part of your year, you don’t have time…
We have all heard it and even repeated it. “The Customer is Always Right.” It’s the golden rule of business, right? Not necessarily. Every business has a particular demographic to which it caters. Some businesses like Snapchat go for Generation Z and young Millennials, while companies like Harley Davidson are more focused on Baby Boomers.…
Spring is here! Your office may have gone through a frenzy of spring cleaning or may be in the middle of that task – but that’s not the only way to get things shipshape for the rest of the year! One of the best ways to get your spring started off with a bang is…
Many business owners, managers, and employees feel as if the daily grind reduces their productivity and happiness. This can happen even if an employee or executive loves his or her job. There is something about the everyday wear and tear, tasks left undone, and little “busy work” type activities that can grind one down. If…
Many business owners start their companies because they are passionate about something or expert in its manufacture. Not every CEO or business owner feels they are a natural leader – and that’s okay! Leadership is a skill that can be learned just like anything else. The term “leadership” may mean different things to different people.…
Customer service is one of those activities that many business owners feel they have to have for appearances – rather than for income generation. While a robust customer service experience is a “must have” for any business, this department can actually pay for itself. Customer Service Statistics When exploring the idea of forming, improving, or…
Every business owner, team leader, and HR director has felt that they had to balance intensive production with employee retention. It’s a common worry that if you push employees to do better or work harder, they will quit on you or ask for a higher salary than your company can afford to provide. This is…