Every business owner knows that marketing can go over budget very rapidly. Ads alone can cost anywhere from five dollars to over ten million dollars. Then one includes the cost of a complete marketing team, the photo shoots, video shoots, and CRMs – and your marketing budget can go from $0-$100,000,000 in a very short…
Entrepreneurs are famous for having more ideas than they know what to do with – but how does one generate successful business ideas consistently? In a recent interview, serial entrepreneur Travis Luther shares how he built businesses that fit his passions. He tells Business Success Consulting Group’s Adi Klevit what worked, what didn’t, and the…
Many business owners and entrepreneurs are creating authority and connecting with clients through book publishing. Recently, Adi Klevit of Business Success Consulting Group spoke with Anna David, the Founder of Legacy Launch Pad Publishing, about this method of authority building. During their discussion, Anna shared her process for ensuring that her clients successfully publish a…
As business systematization specialists, one of the questions our consultants get asked is, “When should I build business systems?” The answer to this question is similar to the Chinese proverb that advises on when to plant a tree. It states: “The best time to plant a tree was 20 years ago. The second best time…
The transfer of internal information is a vital part of customer service. If you have ever been required to repeat information while on a call with a customer service agent, you have experienced a system with no means to transfer internal details. And, if you have been the customer in this situation, you have likely…
How often have you been told that a mindset shift will help with something? The phrase “shift your mindset” is becoming increasingly common – and often, that blanket statement comes with no manual or process. Being told to shift one’s mindset comes with questions like “How do I do that?” and “What will shifting my…
When building business systems, it is essential to recognize that contingencies outside the scope of the system will happen. For example, your phone answering system may include how to handle telemarketers or salespeople. But what if a salesperson met the VP personally at an event and now wants to continue their conversation? A contingency could…
Consistent, predictable service helps businesses thrive. Not only does predictability help customers feel cared for, but it also provides stability for employees. In a recent interview, Business Success Consulting Group CEO Adi Klevit talked with Engenius CEO Chris Manley about how and why his web design and digital marketing company builds consistency into his services. …
Often, business owners put exit planning on the back burner. They built a business to fulfill a passion or realize a dream – not to exit it. This interview with the Founder and President of Exit Factor, Jessica Fialkovich, provides a different perspective. In it, Jessica shares that most business owners don’t sell their companies…
The term “personal brand” has become a buzzword without a clear definition. Business Success Consulting Group CEO Adi Klevit set out both to define this term and provide business owners with clear, actionable systems for building a personal brand. To do so, she discussed the issue of branding with branding expert and Cofounder of Brand…