Follow-up systems are vital for effective sales in any business. Statistics from 2022 tell us that only 2% of customers convert after the first point of contact, but about 80% of sales leads convert by the 12th follow-up. However, most salespeople give up after one attempt to contact the potential customer. This shows the power…
2022 was a busy year for Business Success Consulting Group and the Systems Simplified podcast. Founder and CEO Adi Klevit interviewed thought leaders and entrepreneurs from industries across the map. She spoke with consultants and construction company owners, with CMOs and credibility experts. With so many professionals providing insight, it can be challenging to summarize…
It’s a new year, so it’s a great time to consider increasing business efficiency and getting the most out of 2023. In a recent interview, CEO of Business Success Consulting Group, Adi Klevit, and Founder of MyB2BCoach, John Lund, talked about increasing business efficiency using processes and strategy. Here, we share ten recommendations they made.…
Camela Thompson, the Vice President of Marketing at CaliberMind, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about developing creative processes for following up and optimizing business leads. Camela shares tips for identifying your ideal leads, determining the frequency of communication, and maintaining an integrated CRM.
Whether you are interviewing thought leaders on your podcast, hosting a webinar, or giving a TED Talk, creating the perfect presentation can be daunting. Even when you have years of experience to impart, it’s easy to get stuck on how to present the information, avoid pitfalls, and find out what works and what doesn’t. Recently,…
Empowering your team to build, document, and follow processes can be an uphill climb. There are many reasons for a business owner or CEO to document processes, including: 1. Building a scalable business. 2. Identifying where automation is appropriate. 3. Efficiency in hiring and training. 4. Propagating success throughout the business. However, employees might see…
In this episode of the Systems Simplified podcast, host Adi Klevit interviews Joseph Frost, Co-founder and Chief Revenue Officer of yorCMO, to discuss how fractional and decentralized leadership can benefit your business. Joseph also shares how he drew inspiration from the fractional CFO model alongside his partner to create a framework for marketers.
Natalie Nathanson, the Founder and CEO of Magnetude Consulting, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about the process of preparing a company to pivot or implement a change. They also discuss the benefits of developing processes and procedures, working with a fractional marketing company, and assessing the effects of change after implementation.
A successful marketing strategy depends on many factors. One such factor is consistent and well-branded content. However, if you own a business, you know that content creation can be challenging – even for your marketing team. While one team member may be excellent at writing content, they may not know how to create graphics. Another…
In this episode of the Systems Simplified podcast, Adi Klevit is joined by Mike Krass, the Owner and Founder of MKG Marketing, to discuss how to know which processes and procedures to document. They also discuss the benefits of documenting systems and the value of regular reviews of documented processes.