As businesses reshape their operations throughout the year, it is crucial to continue promotional actions and stay in touch with potential clients. Some companies have cut down on such activities as they temporarily shut their doors or pivoted to at-home work. However, if your business is operating, then it needs to be promoting and marketing. …
You have probably received many emails from a variety of businesses talking about the measures they are talking to support at-home work and keep spaces sterilized. However, after that initial email, many companies go dark and return to “business as usual” when it comes to their marketing. This is a mistake. During times of uncertainty,…
Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build groups and develop connections for…
Marketing is a vital part of any business strategy. Now that it’s halfway through the year, it’s time to review your marketing practices and consider updating some of your overall processes. 16 Marketing Updates There are hundreds of actions you can take to change your marketing strategy. For example, your team could decide to go…
Every business needs to have an online presence and online marketing plan in place. Often, companies are on social media platforms like Facebook, Instagram, and Twitter. A company site may also have a blog or provide the viewer with the opportunity to sign up to their newsletter. All of these sites require fresh content to…
Many vital departments actively support sales – helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more customers into the mix. They…
If you plan to grow your business in the new year, you need to have an excellent marketing plan in place. With so many different avenues to use online and off, getting in front of your target demographic may feel extremely complicated. Here is a marketing strategy you can use as your guidepost as to…
Marketing is an incredibly important part of any business. When done right, it brings floods of qualified customers to your doors, interested in your products or services, and ready to buy. When done poorly, marketing can have no to negative results. One tendency that we see occur over and over is to get excited about…
We do so much of our marketing online these days that small changes can make a big difference to a business’ overall success. That’s why we are providing you with eight online marketing tricks your business may not be using – or may not have even heard about. 1. Optimize your site for mobile. Everyone…
Leaves are changing, and everyone is gearing up for the holidays. That means it’s time to get your marketing ready for the new season. Many businesses are offering holiday deals, providing clients with discounts, and preparing festive social media content this year. You may be doing the same things. So here is the question, does…