Consumer Feedback Processes for eCommerce Marketers With John Li

John Li is the Co-founder of PickFu, a DIY consumer research tool providing unbiased customer feedback to improve decision-making. He is also the Co-founder of Menuism, a community of online restaurant menus. As a former Program Manager and Software Design Engineer for Microsoft, John understands the importance of market research and the consumer’s voice.

Here’s a glimpse of what you’ll learn:

John Li shares PickFu’s origin story and how it helps businesses gather consumer insights
How to integrate customer surveys into the marketing process
Developing targeted consumer messaging
John describes the customer poling process and the industries that would benefit from it
Case studies: how companies have incorporated consumer insights to grow their sales
Tips for leveraging polls to evaluate marketing systems

In this episode:

Consumers are the essence of any digital marketing and e-commerce business, and their insights determine product and campaign performance. What processes can you implement to leverage customer perspectives for sales and revenue growth?

As an expert in market research, John Li recognizes the benefits of employing customer surveys and polls to generate feedback on business systems and ideas. When launching a new product, website, or marketing campaign, you can develop targeted survey questions that encourage consumers to vote on various options, harnessing the insights to create a customer-driven product or design that boosts sales. PickFu’s branded consumer insights process helps you identify a target demographic to analyze and apply relevant survey results.

John Li, the Co-founder of PickFu, joins Adi Klevit in today’s Systems Simplified episode to discuss how to assess customer feedback to enhance your business. John explains the importance of integrating customer surveys into marketing campaigns, how businesses can benefit from the customer polling process, and how to develop targeted consumer messaging.

Resources mentioned in this episode:

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