Experiential Systems for Multi-Business Success With Travis Luther

Travis Luther is the Founder of TrialLine, a SaaS-based interactive timeline software for attorneys in the legal industry. As a business and leadership advisor, Travis has over 25 years of experience in entrepreneurship. He is also an award-winning speaker and best-selling author, and his work has been featured in PBS, Forbes, and the Wall Street Journal.

Travis has been a member of the Entrepreneurs’ Organization (EO) for 10 years and is the President-elect of the Colorado Chapter. He is a past US National Chair for the Global Student Entrepreneurship Awards (GSEA), a program of EO. Travis is also the President of Law Father, an award-winning digital media agency for lawyers and law firms, and founded Queen Anne Pillow, a luxurious pillow company.

Here’s a glimpse of what you’ll learn:

Travis Luther talks about his entrepreneurial beginnings and initial businesses
Travis’ pivotal mistakes as a budding entrepreneur — and what he learned from them
How a career as a musician prompted Travis to build additional companies
The process of delivering value and solving customer problems
Queen Anne Pillow Company’s genesis — and how it addressed a fundamental consumer issue
Turning dissatisfied customers into brand ambassadors
Tried-and-true systems for entrepreneurs

In this episode:

Launching and running profitable businesses requires not only grit and tenacity but also a thorough understanding of pricing, P&L statements, and customer demands. Learn proven processes from a thriving entrepreneur who prevailed through extraordinary hardships.

After being forced to leave his childhood home and adopt his brothers at age 16, serial entrepreneur Travis Luther began building multiple businesses. Initially lacking consideration for organizational systems and processes, he lost his first two companies before developing a secure business model. Travis says that delivering quality services and products entails addressing a prevalent concern in the market and providing customers with customized and positive experiences to keep them coming back.

In today’s episode of Systems Simplified, Adi Klevit sits down with Travis Luther, Founder of TrialLine, to discuss becoming a serial entrepreneur amid struggles. Travis shares his mistakes and lessons as an emerging business owner, processes for delivering value and solving customer issues, and how to turn dissatisfied customers into brand advocates.

Resources mentioned in this episode:

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