The new year is just days away. The holiday shopping period is officially over, and you, like many business owners, are strategizing and goal setting for 2022. This article explicitly addresses marketing and sales strategies, but we encourage you to look at your entire business and see where you can make positive growth in the…
This year has been remarkable in many ways, making it difficult to plan ahead. However, as the holidays approach, it’s time to think about the challenges that will come up and solutions to those challenges. Five Challenges Most Businesses will Face During the Holidays While every industry is facing complications during the holidays this year,…
Successful businesses have a working sales strategy in place that they use every single day. This is not hyperbole; it’s something that happens in every growing company around the world. Now, often, when companies don’t have a proper strategy in place, they instead have one or two salespeople that are rainmakers. You can’t get these…
The last quarter of 2020 is here! During this year, we have talked about business stability, productively reviewing the year, and business growth – among other topics. These are all vital factors in creating a successful fourth quarter – and encouraging lasting growth into the new year. With the above articles in mind, we wanted…
No matter what is happening around the world, companies like Amazon and Starbucks have proven time and time again that consistently excellent customer experience is what creates word-of-mouth, buzz, and – ultimately – business success. Whether you are building a business from scratch or working to evolve your large company to meet current customer needs,…
Many companies are pivoting to provide new online or remote services. Businesses are creating classes, publishing books, and providing apps that allow customers to do what they used to do in-stores or in person. Is your company among those that have pivoted to meet the needs of your customers this year? It may be time…
With the national “stay at home” recommendation over and many states loosening restrictions, companies across America are reopening. This reopening looks different depending on the type of business you are in. For example, a hair salon in Florida is reopening by serving one customer at a time. Both the stylist and customer have masks on…
Fostering and growing connections is a huge part of the sales process. However, if your sales team is only depending upon marketing for leads and is not actively seeking out their own customers, they are missing out on the untapped potential of meetups, conferences, conventions, networking groups, and more. Many salespeople would prefer to be…
Many vital departments actively support sales – helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more customers into the mix. They…
If you try to Google “how to make a new product that pays for itself” you will get stuck with many articles on paying yourself as an entrepreneur. This leads us to believe that there is not much information on ensuring that your new business development project, service, or product, will make your company revenue.…