The new year is just days away. The holiday shopping period is officially over, and you, like many business owners, are strategizing and goal setting for 2022. This article explicitly addresses marketing and sales strategies, but we encourage you to look at your entire business and see where you can make positive growth in the new year.
Ten Marketing and Sales Strategies for 2022
Here are ten marketing and sales action items you can put in place this coming year:
1. Build out your sales goals.
The first step of any plan is to create goals. Think about your sales and income goals for 2022. What products will your team launch? What markets do you want to reach? What kind of profits should you expect? Set these goals and discuss them with your team.
2. Set up sales processes.
Most of sales is a process. You can systematize everything from lead capture to closing. Set up processes and procedures that take the lead from initial contact through close and run through these systems to assure accuracy. You may be surprised by how quickly your sales increase.
3. Revisit your marketing copy.
Marketing copy is essential but also separate from the sales process. Take a look at the copy on your website, lead capture pages, social media, newsletter, and more. Is it consistent? Does the copy reinforce your brand? Do you have an effective lead magnet? Take time now to hone your marketing copy.
4. Invest in email marketing.
This may be surprising to you, but more people are using email than ever before. If you don’t have an email marketing system, now is the time to get one set up.
5. Perform A/B tests.
Split testing or A/B testing is vital to creating compelling marketing copy. If you haven’t tested your ads, landing pages, or digital downloads, 2022 is the year to start. Performing these tests will allow you to reach your market more effectively.
6. Do customer surveys.
Surveys are another great tool for both honing marketing copy and connecting with customers. You can survey existing customers to ensure your service quality is up to par, survey potential customers to see if a product idea is viable, or survey your target market to see if an ad resonates with them. Consider what you want to know and how you can find out by using surveys.
7. Add processes to your marketing strategy.
Organizing and systematizing marketing ensures that necessary actions like split testing get done every time. Additionally, setting up processes and procedures for your marketing strategy means that strategy execution is more effective and can mesh with your sales strategy.
8. Systematize your CRM
Content Relationship Management (CRM) software is a fantastic solution for managing leads, upselling, and more. However, some businesses essentially use the CRM like a digital Rolodex, which sells the software very short. If you aren’t using your CRM to its full capability, revisit what features the software offers and then systematize its use so that you are getting everything you pay for. A systematized CRM can be used to effectively increase sales, but it must be done strategically.
9. Document existing content and utilize or modify it.
If your business has been around for any length of time, you likely have an archive of copy that is sitting on your website or in social media posts. This coming year is an excellent time to revisit that copy, examine past posts and articles, and repackage this information into infographics, blog posts, digital downloads, videos, webinars, and more.
10. Utilize automation.
Automation is a powerful tool that can be added to any sales or marketing strategy. Most SaaS comes with some kind of automation capability. For example, if set up correctly, just about every newsletter service will automatically move a lead from a drip campaign to a nurture campaign. Take a look at what you are using and learn about the automation capabilities. Utilizing automation will help your team do their job more effectively, freeing up more time to make personal sales connections and close deals.
Are you hoping to systematize your sales and marketing processes in 2022? Get in touch with the process experts here at Business Success Consulting Group!