Prioritizing business goals can be a struggle for many business owners. While you may start the quarter with fantastic, achievable goals, this can be thwarted by the day-to-day necessities of running a business.
Adi Klevit of Business Success Consulting Group recently discussed this common issue with the Founder of Homeownering, Nicole Hamilton. In their interview, Nicole shared her method of prioritizing business goals daily and weekly to ensure her company hits its targets.
How to Prioritize Your Business Goals
The key to prioritizing business goals is implementing a system that keeps those goals at the top of mind, day in and day out.
Nicole said: “What I’ve found to be true as a business leader is, as you go about your day, you can’t always keep track of the highest priority items all of the time. Instead, you often get swept up in things. Someone wants some of your time for this and that, and you need an automatic process to stay on track.”
During their discussion, Nicole shares the process she uses to stay on track. Below is a summary of what she and Adi discussed:
1. Set specific and achievable goals for the quarter.
Example: The goal of “get more customers” is not effective. Instead, you want to set a specific goal: “Acquire five top-tier customers and fifteen medium-tier customers, with fifty additional customers added to the sales funnel in Q3.”
2. Build a strategic plan
Goal setting isn’t just setting a goal and keeping it in mind. Once you create a goal, it’s time to build a strategic plan to get you from A to B without deviation.
3. Review your quarterly goals and strategic plan daily, weekly, and monthly.
This review is not limited just to you – the business owner. Your employees and executives should review these goals with you so they can determine how to contribute.
4. Write out a priority for each week that forwards the goal you’ve set.
This should align with the plan you’ve drawn up.
An example that relates to our goal of getting more customers could be: During Week 1 of Q3 the sales team will focus on outreach to existing customers in the sales funnel as priority 1.
5. Reframe your daily activities toward achieving these goals.
This includes prioritizing your task list and calendar to focus on goal achievement. You will have day-to-day tasks or emergencies you’ll have to handle, but the top priority action on your list should be a step that will bring your business closer to achieving your quarterly goals.
6. After handling any emergency or off-task action, take time to refocus.
Emergencies happen in business. If you have to go off-task to handle a client issue or solve a personnel shortfall, be sure to refocus on your goals and priority once the problem is solved.
7. Celebrate successes
Business owners often think of success in terms of employee motivation, but they often forget to celebrate success themselves. Determine a worthy celebration, and when you’ve achieved your goals, be sure to implement that plan!
Are you ready to create systems for achieving business goals? Get in touch with the systems experts at Business Success Consulting Group. We are here to help you achieve your business goals.
