Nancy Calabrese is the Founder and CEO of One of a Kind Sales, a company specializing in lead generation, appointment setting, and sales training for the B2B community. The company creates, documents, and executes sales calls and processes, aiming to set quality appointments that close deals.
With a background as a headhunter and experience launching an inside sales department, Nancy brings over three decades of sales expertise to the table. An advocate of professional sales training, she remains active in mastering the art of conversations and sales through continuous learning.
Here’s a glimpse of what you’ll learn:
- [00:24] How effective cold calling can significantly impact your business
- [01:33] Securing appointments: the foundational step in the sales process
- [02:00] Nancy Calabrese’s journey from headhunting to leading a successful sales process company
- [10:54] Crafting a compelling 30-second pitch to capture interest
- [13:16] Why using a methodical system and tracking touch points lead to stronger cold calling results.
- [21:26] The value of requesting referrals
In this episode:
Cold calls can be a business growth engine, but they require seamlessly navigating conversations, booking appointments, and closing sales. What is the formula for converting those persistent “nos” into lucrative “yeses”?
When it comes to securing leads and generating sales, Nancy Calabrese, a seasoned sales leader, emphasizes quality over quantity. With a clear and concise sales pitch and effective communication, you can increase the likelihood of booking appointments. Relating to customer pain points and demonstrating empathy in the sales process is crucial for increasing conversions. Nancy also recommends utilizing a systematic follow-up process for leads.
In this Systems Simplified podcast episode, Nancy Calabrese, the Founder and CEO of One of a Kind Sales, joins Adi Klevit to discuss crafting successful sales processes and mastering cold calling techniques. Nancy distills her extensive knowledge into practical tips, such as the significance of Sandler sales training, the effective approach to qualifying a lead, and the power of maintaining communication without being intrusive.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Nancy Calabrese on LinkedIn
- Nancy Calabrese’s email: nancy@oneofakindsales.com
- One of a Kind Sales
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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