LinkedIn Processes for Outreach Campaigns With Rachel Guo

Rachel Guo is the Founder and CEO of Specialty Coaching Academy, which helps professional coaches and B2B consultants build a revenue-generating coaching business using LinkedIn. She grew the consultancy from $0 to $3 million with a 75% profit margin within 18 months. Before founding Specialty Coaching Academy, Rachel was a career coach and strategist at Elegance Enhanced Coaching.

Here’s a glimpse of what you’ll learn:

Rachel Guo shares her emergence into “accidental” entrepreneurship
Outreach processes for scaling a consultancy through LinkedIn
The three standard barriers to client outreach
Building a system to expand your outreach efforts
When should you automate an outreach message?

In this episode:

Do you want to grow your business exponentially with a steady lead system? Many entrepreneurs rely on referrals to acquire new customers. But this is a lengthy and undetermined process. How can you leverage outreach strategies instead?

Professional coach and consultant Rachel Guo has developed a three-tiered process for generating leads through LinkedIn. First, identify and target your ideal client who can benefit from your services. It’s also critical to craft an enticing and relevant message that focuses on solving your audience’s core problem rather than pitching your services. Additionally, you can automate outreach campaigns to attain an optimal volume of messages and deliver results.

In this episode of Systems Simplified, Adi Klevit chats with Rachel Guo, the Founder and CEO of Specialty Coaching Academy, who shares systems for effective outreach campaigns on LinkedIn. Rachel discusses the barriers to client outreach efforts, how to scale a consultancy using LinkedIn, and automated versus personalized messaging.

Resources mentioned in this episode:

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