Entrepreneurs and business owners have new ideas for products, email newsletters, articles, and more just about every day. With a long list of marketing ideas, wouldn’t it make sense to find out which will provide value to your business?
This is where marketing surveys come in.
In a recent interview, Aid Klevit and Co-founder of PickFu, John Li, discussed the utility of adding marketing surveys to processes to ensure better results.
During their discussion, John gave various examples of how business owners can use surveys to rebrand a product, build a better newsletter, check to see if a product is marketable, and more. These examples show that adding surveys to your marketing process will give you a better, more assured result.
Ten Surveys You Can Add to Your Marketing Process for Better Results
Your business has specific marketing processes, so we won’t try to provide ideas specific to your varied systems. Instead, here are ten survey ideas to consider as you optimize your marketing process:
1. Product marketability
John gave an example of a customer who used his survey platform, Pickfu, to see if those surveyed would buy a more expensive toilet paper holder. Using the survey, the customer found that shoppers would not be interested in spending the extra money. This knowledge saved them about $10,000 on product development. Instead of developing this product, the client was able to survey another idea for their online store.
A rebrand can cost thousands of dollars, and often, the brand development happens in a black box, with most decisions made internally until either the relaunch happens or the company performs a widespread survey. If done with no surveys, a company can make an expensive mistake and need to do yet another rebrand in a few years.
Surveys can make a rebrand more successful. They can help you determine how specific aspects of the rebrand present to your demographic. You can survey images, colors, and text to ensure the branding fits your target market.
3. Website pages
Your website is one of your vital marketing tools. Surveying your target demographic on the template, images, and text can provide valuable feedback that could increase sales, additional newsletter subscribers, or happier customers.
4. Blog posts
As mentioned above, most business owners have more ideas for blog posts than they could write. Using marketing surveys can give your marketing team a better idea of the topics most popular among your target market.
5. Newsletter Subject Lines
What subject line will cause subscribers to open your email? You can use marketing surveys to find out which lines work, what topics they are most interested in, and more.
6. Social media posts
Social media can often feel like a black box. You may have hundreds of great, topical posts, none of which have gone viral. Use surveys to determine what your target market wants to see on social media. The answer may surprise you!
7. Product/Company images
You’ve hired a professional photographer to shoot your products, take pictures of your team, and video your work in action. Find out which shots resonate on which platforms by using surveys.
You can even take this a step further and survey the shot list to see which images are most interesting to your target demographic. In this way, you will only pay for the shots that resonate with your target market.
Does your messaging come across the way you want? You and your team know what you want to communicate. So, find out if your words resonate with your target demographic. Use surveys to check into the messaging.
9. Digital ads
You can spend tens of thousands of dollars on digital ads with minimal results. Use surveys to determine where your target demographic “lives” online, discover what images and verbiage speak to them, and define how comprehensive your targeting should be.
10. Targeted messages
Surveys can help you target a specific message to a particular demographic. This is incredibly useful if you have products that more than one group purchases. Drilling down and surveying specific messages can provide the targeting you need to reach the right audience.
Implementing marketing surveys can improve your existing systems while also saving time and money.If you want to document and improve existing systems, contact the Business Success Consulting Group today. You can schedule your initial, no-cost evaluation here.