This year has been remarkable in many ways, making it difficult to plan ahead. However, as the holidays approach, it’s time to think about the challenges that will come up and solutions to those challenges. Five Challenges Most Businesses will Face During the Holidays While every industry is facing complications during the holidays this year,…
The last quarter of 2020 is here! During this year, we have talked about business stability, productively reviewing the year, and business growth – among other topics. These are all vital factors in creating a successful fourth quarter – and encouraging lasting growth into the new year. With the above articles in mind, we wanted…
As businesses reshape their operations throughout the year, it is crucial to continue promotional actions and stay in touch with potential clients. Some companies have cut down on such activities as they temporarily shut their doors or pivoted to at-home work. However, if your business is operating, then it needs to be promoting and marketing. …
You have probably received many emails from a variety of businesses talking about the measures they are talking to support at-home work and keep spaces sterilized. However, after that initial email, many companies go dark and return to “business as usual” when it comes to their marketing. This is a mistake. During times of uncertainty,…
Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build groups and develop connections for…
Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly define and test the proposed…
PR and marketing are vital to any enterprise. However, public relations is often not emphasized as much as marketing, which can be a real mistake. Your company may funnel quite a bit of money into ads, social media campaigns, and more while missing out on the power of the press. Harnessing PR to promote your…
Every business needs to have an online presence and online marketing plan in place. Often, companies are on social media platforms like Facebook, Instagram, and Twitter. A company site may also have a blog or provide the viewer with the opportunity to sign up to their newsletter. All of these sites require fresh content to…
There’s a new generation hitting the workforce and the marketplace – Generation Z. This is the true tech generation, young people who don’t remember a world without cell phones or the internet. According to SocialMarketing.org and the New York Times, the oldest Gen Zers (or post-millennials) were born in 1995. That means that this new…
Many vital departments actively support sales – helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more customers into the mix. They…