Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build groups and develop connections for…
Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly define and test the proposed…
PR and marketing are vital to any enterprise. However, public relations is often not emphasized as much as marketing, which can be a real mistake. Your company may funnel quite a bit of money into ads, social media campaigns, and more while missing out on the power of the press. Harnessing PR to promote your…
There’s a new generation hitting the workforce and the marketplace – Generation Z. This is the true tech generation, young people who don’t remember a world without cell phones or the internet. According to SocialMarketing.org and the New York Times, the oldest Gen Zers (or post-millennials) were born in 1995. That means that this new…
Sales are the backbone of any business, and many of the actions your team does on a daily basis work to bolster your sales figures. There are several methods of encouraging sales and capturing the “low hanging fruit” of individuals ready to buy right now. However, there are multitudes of potential customers in your area…
If you plan to grow your business in the new year, you need to have an excellent marketing plan in place. With so many different avenues to use online and off, getting in front of your target demographic may feel extremely complicated. Here is a marketing strategy you can use as your guidepost as to…
Sales are a huge factor in any successful business. Unfortunately, qualified leads and potential sales often fall through the cracks. While you may be an excellent salesperson, you may have an employee who is missing out on these potential sales – leaving money on the table. Ten Sales that Commonly Fall Through the Cracks…
Marketing is an incredibly important part of any business. When done right, it brings floods of qualified customers to your doors, interested in your products or services, and ready to buy. When done poorly, marketing can have no to negative results. One tendency that we see occur over and over is to get excited about…
We do so much of our marketing online these days that small changes can make a big difference to a business’ overall success. That’s why we are providing you with eight online marketing tricks your business may not be using – or may not have even heard about. 1. Optimize your site for mobile. Everyone…
Leaves are changing, and everyone is gearing up for the holidays. That means it’s time to get your marketing ready for the new season. Many businesses are offering holiday deals, providing clients with discounts, and preparing festive social media content this year. You may be doing the same things. So here is the question, does…