Mark Miller is the Co-founder and President of Historic, a brand strategy and design thinking group based in Phoenix with clients all over the US. Historic’s main focus is primarily on servicing nonprofits and cause-oriented businesses. Mark is a strategic and creative leader with an extensive background in company culture, branding, marketing, creative processes, and systems. He is also the author of Culture Built My Brand: The Secret to Winning More Customers Through Company Culture.
Here’s a glimpse of what you’ll learn:
- Mark Miller explains how Historic was started
- Who are Historic’s ideal clients?
- What Mark did to improve his company’s processes when the pandemic hit
- Mark explains why processes are important and how to use feedback loops to improve
- How to use processes to get unstuck or overcome a creative block
- Mark’s advice on documenting processes internally
In this episode:
What new processes can you develop to grow and scale your company? Which areas need restructuring to improve operations? Do you have systems and processes in place that are burning cash?
Just because you’ve been doing something a particular way for a long time does not mean you have to continue. Challenge your standard operating procedures and reexamine your usual way of doing things because you may devise more efficient methods. When you discover a better way to achieve your end goal, developing and documenting a detailed step-by-step process is essential. Using a feedback loop will help your company continue to be creative and improve techniques, especially if you employ a diverse team. Having a diversified team, a great company culture, and solid processes will go a long way toward driving profitable growth. Processes improve execution, promote efficiency, and enhance the customer experience.
In this episode of the Systems Simplified podcast, Adi Klevit hosts Mark Miller, the Co-founder and President of Historic, to talk about challenging your status quo and using systems and processes to provide a better customer experience. Mark discusses the steps Historic uses to document processes internally, how to use processes to get unstuck, and the value of having a feedback loop.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Mark Miller on LinkedIn
- Culture Built My Brand: The Secret to Winning More Customers Through Company Culture by Mark Miller and Ted Vaughn
- John Corcoran on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
So, what are you waiting for? Do yourself a favor, and cut the chaos out of your business.