David Brier is the Founder and CEO of DBD International, Ltd., a branding consultancy that helps build brands for clients worldwide, no matter your size, location, or industry. He is a branding expert and the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy.
He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc, Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need.
Here’s a glimpse of what you’ll learn:
- How David Brier got a medallion from Daymond John
- What is branding, and how can it elevate or sink a company?
- Strategies companies can use to differentiate themselves from competitors
- David’s system for creating a unique brand and what you learn from his masterclass
- How branding can make a business extraordinary
In this episode:
Customers buy transformations — products or services that make things simpler, better, easier, tastier, smaller, or bigger. How can you use your company’s unique story as a selling point to differentiate itself from competitors? How can your brand add value for customers?
The most essential factor in building your brand is the experience people have with your product or service — the actual differentiator of using it, interacting with it, and the transformation it helps bring about. With a wealth of branding experience behind him, David Brier’s advice is to start by focusing on customers’ problems and needs. He helps companies create a unique brand that relates and interacts better with customers. Customers look for brands that fill the gap between where they are and where they want to be — they are looking for a solution. Once you can do that for them, your business will grow.
In this episode of the Systems Simplified podcast, Adi Klevit interviews David Brier, Founder and CEO of DBD International, Ltd., about his system for creating a differentiated brand. David also talks about his book, explains what branding means, and discusses how companies can become extraordinary and differentiate themselves from competitors.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- David Brier on LinkedIn
- DBD International, Ltd.
- Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier
- Daymond John on LinkedIn
- The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John
- Jeremy Ryan Slate on LinkedIn
- “How To Live an Extraordinary Life With Jeremy Ryan Slate”
- Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life by Jeremy Ryan Slate
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- Harley-Davidson Motor Company
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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