Pepe Marais is the Co-founder and Group Chief Creative Officer at Joe Public, a full-service agency and communication group supporting high-growth brands. Joe Public has been ranked as the #1 agency in South Africa for five years. In 2004, Pepe founded Joe Public’s CSR program, One School at a Time, an organization that creates exceptional education systems. He has received numerous local and international industry awards, including being ranked as the “Most Admired Creative Leader,” and has served on various judging panels and boards.
Here’s a glimpse of what you’ll learn:
- Pepe Marais talks about his journey into advertising — and how he founded and evolved Joe Public
- What is the takeaway advertising model, and how does Joe Public utilize it?
- Recommendations for managing client expectations
- How Pepe restructured his business to systematize growth during the 2008 recession
- The role of systems in building profitable businesses
- Pepe addresses the belief that implementing processes is time-consuming
- Identifying your purpose for adopting processes
In this episode:
As an advertising agency, creativity is a necessity. So when faced with implementing processes and procedures, many ad agencies reject the task, believing it restricts freedom and creativity. Conversely, business systems promote a sense of control through organization and consistency. How can you create and implement growth-oriented processes?
The leading advantage of procedures is that you can evolve them consistently to align with changing business needs and industry standards. But successful process implementer Pepe Marais says you can’t develop systems without a strategic goal or purpose in mind. Identifying an intention behind your execution maximizes the full potential of these processes and provides clarity into propelling your business forward.
In today’s episode of Systems Simplified, Pepe Marais, the Co-founder and Group Chief Creative Officer at Joe Public, joins Adi Klevit to talk about executing processes with a “why.” Pepe addresses the role of systems in scaling a business, the takeaway advertising model, and how to manage client expectations.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Pepe Marais on LinkedIn
- Joe Public
- Whale
- The Unlocking Growth Show
- “3 Challenges in documenting SOPs and processes and the solutions you need to solve them”
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor, and cut the chaos out of your business.
Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.
