Building a Business From Scratch with Tracey Hicks

Tracey Hicks is the Owner of All Things Real Estate, a contemporary real estate supply store. As a real estate broker and the Co-owner of Dwell Realty, Tracey has decades of experience in the real estate industry. After creating the first Homebuyer Journal in 2011 and receiving an overwhelming response, Tracey decided to launch a business centered around creative marketing products for realtors. Since then, All Things Real Estate has grown from a small online store to a national leader in real estate supply design with a storefront in Portland, Oregon.

Here’s a glimpse of what you’ll learn:

Tracey Hicks’ career path in real estate and why she started her real estate supply store
Why implementing systems is essential when building a business from scratch
The system that Tracey is currently working on at All Things Real Estate
How the pandemic forced Tracey to reinvent her business and the success she experienced from that decision
Tracey discusses her plans for the future of her company and career
Tracey’s expert advice to entrepreneurs and business owners

In this episode:

What does it take to build a business from scratch? How can you implement systems that help you not only grow your company now, but prepare it for long-term success?

Tracey Hicks didn’t set out to become an entrepreneur. However, after working in the real estate industry for years, she noticed a gap in the market for modern real estate marketing materials. While building her own brand of products from the ground up, Tracey discovered the value of implementing systems and processes. Now, she is consistently updating and reinventing these systems to help her business pivot and grow — even in uncertain times.

On this episode of the Systems Simplified podcast, Adi Klevit sits down with Tracey Hicks, the Owner of All Things Real Estate and Co-owner of Dwell Realty. Tracey discusses how systems helped her grow her business from scratch and the strategies she used to reinvent her company during the pandemic. She also shares her sage advice to current and aspiring entrepreneurs. Stay tuned!

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor, and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.

Transcription:

Adi: [00:00:00] All right. Hello. Adi Klevit here. I’m the host of systems simplified podcast, where we feature top founders, CEOs, entrepreneurs, and thought leaders on the subject of systematizing your business. And today I have here. Tracey Hicks I’m so happy to have you on my podcast. So I’m going to introduce in a second and just talk about a sponsor for this episode, which is business success, consulting group and business success consulting group.

We document processes and procedures and create management systems for businesses so they can grow and expand. And I’m sure you can agree, Tracey, that businesses can not grow and expand without systems.

Tracey: [00:00:40] Only because I worked with you,

Adi: [00:00:43] but even without it that’s true. But even without it, you would agree.

Cause I think like in, you know, that it’s systems who definitely businesses know system knit systems and that’s what we do. So check us out at Bizsuccesscg.com. All right. So now an introduction of Tracey, my wonderful, wonderful guest, and she’s a friend. She’s a client and she is an amazing, amazing business woman.

So Tracey, why don’t you tell us about ATRE and dwell and what you

Tracey: [00:01:12] do? Yeah, yeah. Yeah. Thank you for having me on. It’s kind of funny because I mean, we have our own podcast too, and I haven’t been a guest for a while, but I certainly haven’t been a guest. With somebody who I was also a client for. So this is super cool because then I get to talk about how you and I worked together and helped me in my business.

And you know, I think it’s like that full circle thing. So thank you for thinking of me to be on I’m super excited.

Adi: [00:01:39] You’re very welcome. Okay. Tell us, so you are the founder of all things, real estate and dwell Realty.

Tracey: [00:01:46] Yeah. Yeah. So I’ve been a realtor in Portland for, I think it’s 17, 18 years. I think realtors get it, like after 10 years they’re like, ah, I don’t know as it’s been more than 10 years, but so I was a realtor.

Right out of working with children for like 15 years. And then I went into real estate, changed careers in my thirties, which people apparently thought was crazy to do, but I was like, no, I need a change in my life. And that’s what I’m going to do. So real estate was a really. Perfect transition. I loved it.

I love the clients. I loved, you know, obviously looking at houses and all that fun stuff, but really what I was finding out that I liked the most was the marketing, the design, and then also working with other realtors. So so I started when the recession hit, cause I came in right when things were really, really.

Booming. And then a year later, it literally, I hate to use the word crash, but for me in my that’s what it did, it just came well. I was like, what is happening? Cause I was new, you know, in real estate. So I didn’t know. And obviously that, wasn’t a thing that was, you know, it, wasn’t common. It’s not like the market goes up and down that extreme.

And so I I had to do something to make money because houses weren’t selling and there were foreclosures. And so I started a newspaper called all things real estate and that. Idea was for realtors to have a place to market their listings themselves, and really just kind of normalize real estate to the general public, because unless you’ve bought or sold a house in the last, you know, five or 10 years, you’re really not familiar at all on how the process works.

So I did that for a while and that paid the bills and kept me going and not. You know, falling into keeping my head in the sand as, as I did a lot during the recession. Well, that kept my head up a little bit. And then after that we started actually during the reception, I come just coming out of the recession.

We started Dwell realty with my business partner, Chris Guinn we had left our company because I couldn’t afford to be at, you know, for, to pay too. Hang my license at another agency. And so you know, we just started, well, we worked out of his basement for the first year, and then when the recession was kind of coming to an end, we saw a building that was for rent and yeah, it just worked out that literally our credit was terrible.

We had no money and all this stuff just kind of fell into place. This building had a grant attached to it and all this really cool stuff. We knew the building owner and she really worked with us and. So we started dwell and that was 10 years ago. And then the newspaper turned into a magazine and then that quickly faded out because that is a whole job all by itself.

And that’s not what I wanted to do. So I started the store. And so now I sell real estate supplies and products and marketing, promo items and whatnot, but really super cute ones. Not, absolutely not the ugly stuff that you see out there a lot of the time. So yeah, and then that’s where all things real estate.

Came from, and now I know I’m extremely tired all the time, because that’s a lot.

Adi: [00:05:06] It is, but you are definitely making it, you know, in terms of building a team for all, all things, real estate and surviving the last year, 2020. Yeah. And moving forward. So yeah, that’s an incredible story. So let’s talk about, you know

Tracey: [00:05:25] yeah. You know? Yeah. It is, it’s a story. All right. It is a story.

Adi: [00:05:29] That’s right. So let’s talk about systems and the systems that you implement in your business, because what I observed is that. You know, part of your success is, I mean, obviously it’s you, it’s your vision, you know, you want to get things done, but from the beginning you implemented different systems, right? Because you sell a lot of flights online.

So you need systems for that. You have a systems in the store, you know, that you think in terms of system and creating systems for yourself in order to be able to run the business. Yeah. So, you know, the people that listen to us are probably. I don’t drop preneurs would want to make it, or they already made it, but they are thinking about how they can grow the business, how they can get to the next level.

What would you say about the importance? Why systems are so important?

Tracey: [00:06:11] You know so. The crazy thing about all things. Real estate is a, I’ve never had retail experience ever in my life. I went from the restaurant industry. I grew up in that, in that business. And then I went into working with kids and then I went into real estate.

I’ve never worked a retail store, even as a high school or any of that. So I had to learn this business entirely. Like we built this business entirely from scratch and it also not only on that side of it, like the business side of it, not knowing, you know, how, what systems I needed to put in place or any of that stuff.

Like, I didn’t know any of this. Also, we were selling a product that was not a product that was on the market at all. So we literally created a company that never existed in the past, you know? Yeah. We, we sell signs and there are sign companies, but our signs are different. They’re intended to be used a little differently.

And then all of the other products that kind of come along with it, there’s no company where you can buy a sold sign and a. Hoodie that says real estate life on it that you can wear in the supermarket and create a conversation with someone who was like, Oh my gosh, I’m thinking about selling my house or so that’s the intention of the business and that never existed.

So we didn’t even have, like, we couldn’t, there was no research really to be had. Like we were just figuring everything out on our own. So systems came up as the business. Kind of moved along and I was like, Oh, well we need that system. And then something else will come up. Okay. We need a system for that.

So we didn’t have systems and then built the company. We did the company and then the systems just kind of showed up. If you will. And then, so it’s been five or six years since we really. Started the company and had our first sales online. And then every year, of course, or shoot every month, almost you re-look at, you know, are the systems that are in place working.

Do we need to change anything? Do we need to scrap something or beef something up. So yeah. Clearly systems are just going to happen no matter what. And I think it’s, you have to be in tune with your business and, you know, know what’s going on, especially in the beginning so that you know, which systems are gonna work for you because, you know, Things can take time.

And there are things that you’re gonna waste time on that aren’t going to work, but that has to happen too, because how would you know, you don’t need it unless you tried it and it didn’t work, you know, so absolutely. Yeah,

Adi: [00:08:48] no, that’s very true. That’s very true. And I would like to, you know, we should actually tell the listeners, what is your website?

Cause they have to check out your, what you sell it’s so it’s, as you said, it’s super cute. Super, and it’s unusual, you know, it’s not your usual realtor stuff. So w what’s the

Tracey: [00:09:04] address for you? It’s all things. Real estate store.com or the. The abbreviated version because you know, we, our attention spans are zero is 80 T R E store.com.

But yeah, I mean, and we are, that’s another thing about systems and a system that we’re working on right now is trying to figure out, and this is a tough one actually for us. So if anybody has any ideas, let us know. Let us know, but trying to figure out, you know, how long to give a product, because I’m telling you, we’ll put out a product that we think is just going to fly off the shelves and then it doesn’t and a couple months go by and then all of a sudden everybody’s buying it and we’re like, okay.

So data is a huge thing for us right now. We’re. We were putting some systems in place to get the data so that we can put more systems in place. Once we know what that data is, launching products has been a huge undertaking for us as well. We’re constantly just on the cuff. It’s like, Oh, okay. My designer got this design done.

Let’s do a test or let’s put it on the site. Get it marketed, get it out there and Facebook ad land and see what happens. And so and then we kind of forget about it unless it shows up, unless we’re ordering it from our supplier, which is ourselves, because now we manufacture our own products. But if we’re ordering it to be printed more often than not, then we’re like, Oh, okay.

That product is doing really well. And then maybe we can do another version of it, but. We don’t have a good system in place for it right now. So we’re, we’re working on that as we speak, it’s a trial and

Adi: [00:10:42] error and see what works

Tracey: [00:10:44] and it really is. And I think entrepreneurs get really well. I mean, everybody’s a little bit different.

Yeah. You have to be a risk taker when you’re an entrepreneur and some people naturally are, and some people are forced to be that because if you’re an entrepreneur, That’s just how it happens, trial and error. You don’t know until, and you don’t know what you don’t know and you don’t know until you try to put it out there and see what happens and, you know, and there is, I mean, there’s probably that whole, you know, Oh my gosh, I put a product out and I’ve sold a million dollars and that stuff does not happen.

It’s like, Going into the NFL or becoming an NBA player or whatever, you know, it’s a very small percentage of something going viral or selling, you know, off, off the charts. You just, that’s not normal.

Adi: [00:11:34] Absolutely. It’s hard work and I’ve seen you do that. And now let’s talk about COVID and last year COVID-19, you know, the, the pandemic, you know, 20, 20, I know a lot of our listeners are thinking, I mean, they are facing with, okay, now it’s 2021.

So it’s either you reinvent yourself, you continue in a new normal. What, what is it for you? How is it like for you?

Tracey: [00:11:56] You know, we, the. Just like everybody else. I think it was this time, March of last year where, you know, it was kind of creeping in a little bit. And then all of a sudden we were at a standstill and nobody knew what to do.

Nobody, you know, obviously we’ve never done. We’ve never had COVID before a pandemic, at least in our lifetime. And so it, we were in the same boat as everybody else. What are we going to do? And I actually turned to my staff and was like, okay, what w you know, Our options at this point is we shut down and you guys go on on employment because obviously my employees, we’re a small team of six, seven.

And and so there we’re all really close and I worry about them. They’re all younger, like the mama bear. So I needed to make sure that they were taken care of first things first. And I’m sure a lot of business owners felt that way too. You know, you feel responsible for them. Of course. So and.

Then I was like, so we could go on unemployment and shut down until we know what’s going on. Or, you know, it’s like, I don’t know. And they were, all of them were like, no, no, we want to keep going if we can. And so we cut them down to part-time just because there was nothing happening and I couldn’t pay them for not doing anything.

I mean, there was still stuff to do, but not at a. Full-time capacity and all of my staff are full time. So we kind of cut down to part-time and that ended up only happening for about two weeks. And we got an idea. We knew that real estate was still happening. It was just happening differently, obviously.

And we’re tired of the word pivot. I’m sure everybody else is, but it’s what we had to do. And so we created. Virtual showings and virtual open house signs. And so you know, our company, isn’t just about selling products to people. It’s also about educating them and helping them in their business. And here’s, you know, here’s a sign and this is how you use it.

And this is why, so we’re constantly creating things that they didn’t know they needed or solving pain points that they didn’t even really, they probably knew that they had it, but. You know, you don’t think about that stuff. Realtors are such hard workers and they’re so busy on their day to day. And their number one concern is their clients, not their marketing.

And so, but you can’t have. Clients, unless you’re marketing and it’s that vicious circle. So anyway, long story short, we just, we did virtual open houses and people were like, Oh my gosh, I never even thought of that. So we gave them an idea to help them in their business. And then they were like, by the way, you should really buy the sign for that.

So it worked out, it held us over for a while. Clearly. We have a lot of open house products and those stop selling, you know? And so. We pivoted a little bit more and lean towards apparel because, and we didn’t even realize this at the time. You know, we didn’t know everybody was going to work from home and we were all going to be living in sweats and, you know, having our hair up and all that good stuff for so long.

And so our hoodies started to take off and we were like, Oh my goodness. So we added a couple more, you know, colors and designs and That has stayed like apparel has, is what has gotten us through. And apparel was a small percentage of our business for a really long time. It was just, that was almost the, kind of the cute and fun part of it was the apparel and the hats and stuff.

And so yeah, it changed our business probably longterm, you know, and figuring out when you’re thinking about new products, you know, obviously you don’t want to put out products that aren’t selling right now. So. It’s like, what do you do with what what’s working? And how can you build on that and make it sustainable?

Adi: [00:15:46] Absolutely. Absolutely. And it’s, again, it’s your vision that is pushing it through and going forward. You know, you always just with working with you, I know you are very good at problem solving and looking at the problem, finding the data, as you said before, you know, it’s always having the data, always having the data, having the systems for the data.

Yeah. And figuring out where to go from there. Yeah. So what’s the future like what’s 20, 21 and beyond,

Tracey: [00:16:10] you know well, okay. Backing up what you just said about how good we are at that kind of stuff. I know that about us, but I also still feel like we’re winging it. So I know that people are like, Oh my gosh, that company looks like they just have it together.

They probably don’t, they’re probably struggling and dealing with things just like you are at the moment. Like you have your moments in time and you’re you know, I guess you call them seasons where you just feel down and you’re like, Oh, this is never gonna, but, and I know a lot of, you know, the. Big speakers or, you know, shark tanks.

One of my favorites. So Daymond John is like persevere. You’ve got to keep going and push through it. It really is true when you hear stuff like that. So, you know, you’re not alone and you’re not the only one. And your company is not going to go down unless you allow it to, I guess, or if you want it to, you know, maybe you’re like, okay, this isn’t for me.

But I also want people to know that even though it looks like we have our. Stuff together, you know, we’re also behind the scenes, you know, scrambling too. So 20

Adi: [00:17:18] that I have to say, you know, that’s also your feeling because I look at it compared to other companies and you do have things together. I mean, you know, you have the systems, you know, you have your perseverance, you know, you don’t give up.

And, but it’s a good, it’s a good point. So those of our listeners, you know, they can think, well, You know, it’s always like from the outside, looking from the outside in, it looks better than the inside out, right?

Tracey: [00:17:44] Yes. Yes. And, and, you know, we do, we have our, you know, systems in place and we have our stuff together and we can get through the day to day.

I’m in, long-term thinking mode right now because I’m, this is my retirement. I’m not going to start another business or another company. I might do some spinoff stuff from, you know, from this company, but I’m certainly not. Selling this company and moving on or or moving on. I mean, this is it. So, you know, I’m in my wall.

I’m 50. So I’m like, no, I’m 51. I’m ready to retire. I’m tired. But yeah, no, I mean, I think pushing through, even when the systems aren’t working and it’s frustrating, it really does come down to that determination and that perseverance. And I mean, you can at least tell yourself, look, I’m not wasting all this time and money that I put into this to just quit, you know?

And. So yeah, that’s and it helps you get through figuring out what the system needs to be in to get it in place. You know, that lovely thought process. You need that.

Adi: [00:18:43] So what did it take for you to retire? What’s what see,

Tracey: [00:18:47] I thought I knew. And then I don’t really know because. I don’t know that I could ever fully retire.

I just know that about myself. I think I’d be bored to tears. And I think a lot of entrepreneurs that are in their seventies or eighties, or even CEOs of companies, you know, things were different back then. When you have people that are in their seventies and eighties now probably we’re like the CEO of a corporation.

And now they’re doing consulting because. They’re like I’ve worked all my life and no, I don’t want to just, you know, you want to do that stuff. You want to sit and do nothing and travel, but you probably also want to keep your brain going. And you’re a creative person. You can’t just turn that off. Like you got to do something with it.

So whether it’s start a podcast or write a book or consult or whatever that may be. So retirement for me is definitely I have no clue. I don’t know.

Adi: [00:19:42] It’s okay. It’s a journey and it’s totally fine. Not to know, because right now I’m

Tracey: [00:19:46] too young for that. No kidding.

Adi: [00:19:48] That’s right. That’s what I want to say.

So that’s

Tracey: [00:19:50] my brain. Yeah, yeah, exactly.

Adi: [00:19:54] A matter of continuing and doing what you’re doing and continue to improve and you know, also you’re a great, great, great. Employer, you really think about your staff, you know, you want them to do well. You want everybody to be feeling included and that’s also, you’re creating that game for your employees.

I mean, I’ve seen it, right. So, yeah. That is also, I know that that’s important to you. So if you have any advice or anything you want to say about that in terms of creating that perfect team.

Tracey: [00:20:22] Yeah. Yeah. We I’ve always said from the beginning, and this is also funny as it’s something I kind of just started listening to myself on is that I will repeat things, not.

Well, I forget things all the time and I repeat that way. But when I talk about my business and my vision and my mission, it’s not because I wrote it down on a piece of paper and I memorize it. It’s because it’s coming from me and from the heart. And it’s what I intended. So it always comes back to what your intention was, whether it’s your intention of why you.

Started a company or why you’re selling a product or it’s, it always comes back to that. And so even without trying, you know, you end up going that path anyway. So I find myself all the time saying to our customers, like, we literally wouldn’t be here without you. Right. Which is true. But for our customers, we have, it’s a sense of community for us, or really for me, where I feel like.

I sometimes call them clients only because probably the real estate background, but they, they are, they feel like my clients, they were they’re returned. They returned and buy stuff all the time, not return stuff, but they are returning customers. So that keeps us going because we’re like, okay, we need new stuff for them, you know?

And so that, that means a lot, but it’s exactly the same for my staff. I literally, this company would not exist without my staff. Every single one of them have a role. And you know, and I’m sure it’s, it’s obviously the same in every other business, but a couple of them have been with me from the beginning.

My designer, I literally wouldn’t be here without her because she. Takes exactly what I’m thinking in my head and puts it to paper. And so I live by that without even thinking about it. It’s just, you know, the way that it is. And so I’m sure that that comes across in how I work with them and how I teach them.

And You know, all that good stuff. So really you are who you are and you can’t really don’t try to be something you’re not, especially when it comes to managing staff micromanaging, I’m still working on because there’s such a fine line between. Am I micromanaging or am I just making sure something got done because it’s important or you know, giving them, they have a ton of control, like, you know, cause I don’t want to do their job.

And so that that’s, that’s a work in progress probably all the time, but yeah, absolutely.

Adi: [00:22:57] Absolutely. You know, so that’s, that’s just some great advice here for entrepreneurs and business owners, right? What you were talking about. Vision and having a vision and pursuing that, creating the systems, but it’s a work in progress.

And. You have to work in it all the time. And some days you feel like you don’t have it together, some days you do. And it’s, you know, your perception, the perception from the outside is not always the perception that you have from the inside. Yeah. And always have a goal. So in terms of like, okay, if it’s retirement, what is that goal?

What does it look like? And if you don’t know it’s okay. Because it’s something that is being created. Yep. And you know, really care about the people around you, because you want to empower realtors. You want to empower your staff. You want to empower everyone that, you know, you know, I, I, I’ve known you now for probably like four years and it’s like, you are all into empowering people, you know, you would, there is a great networking event.

You will call me up and say, I D you should, you should come to that event here. Let me give you a ticket. Right. So it’s kind of like, you know, connect to that one or connect to that one. So that, that is really it’s. It’s empowering the people around you and then you’re surrounding yourself with positive people.

Tracey: [00:24:04] Yeah. Yeah. And that was one of the things I did. Some money coaching and money work. I’ve never really hired coaches. I will hire consultants. Like, you know, I hired you to consult me on the business and things and getting my budget together and all that. And I didn’t realize that I had a money issue and well I did, but I didn’t know it was.

A me issue. And so I hired somebody to work with on money coach. And we did like the time tracking and like trying to figure out, cause I was really in a rut and I know a lot of people are when it comes to, I need help. I just don’t know who that person is that you’re going to hire. And so I did this time thing.

It wasn’t time blocking, but it’s time charting. I think there’s a better word for it. But I was writing down exactly what I was spending my time on and. I, it was so obvious once I saw that on paper, what was burning me out. And I noticed it in the trend because I was doing it a lot in the beginning and then it started to fade out, but I was already so burnt out by it.

So not even realizing that. So seeing that was really important, but one of the things that came out of that was I wasn’t doing any professional development. Like I wasn’t taking any like classes to better myself as a. Person or you know, or a CEO or a boss or whatever. I wasn’t doing any work on that at all.

It didn’t show up in my time at all. And so that was one of the things she was like, you’ve got to do that for yourself. And literally the month after I realized that. We use a company called Klaviyo for our email marketing. They’re freaking fantastic. When MailChimp and Shopify broke up, we had to find another company.

So they’re kind of like a MailChimp, but. They’re really fantastic. They’re they care about their customers, just like we do. Very like-minded. They had a conference in Boston and I booked it and went and it was the, one of the best conferences I had been to in a long time, I got so much information. It was a system we were actually using, so I could ask particular, but they were just like us.

They were giving us content and information to better our business because they care about us as their customers. And that’s how you retain, obviously. So, anyway, that was one that kind of started the ball rolling for. Okay. I need to be doing things to make myself better because when I’m better, I staff are better.

My company is better and you know, so you got to take care of yourself first. It’s the whole airplane thing. You gotta put the mask on yourself. First. You give it to your neighbor.

Adi: [00:26:41] That’s awesome. That is a great advice. And that’s usually what I, how I end the interviews with is like, what advice can you give us to inspire us?

But this is a great advice. Absolutely. And we know that, that, you know, CEO’s definitely need the self-improvement the professional development. Absolutely. That’s great. Yeah. And you mentioned, so in closing, you mentioned that you’re going to write a book. So do you have anything you want to say on that too?

To prepare us? I know you don’t, we don’t know the title yet. We don’t know what it’s going to be

Tracey: [00:27:08] about, but yeah. But that’s, that’s part of the process though. I’ve always wanted to write a book. It’s something that I wanted to write a book because I was constantly telling, you know, realtors the same thing about their marketing.

And so it’s one of the reasons why we started the podcast too, because now I can be like, Oh, we talked about that on our podcast. And I was talking to another realtor. They had that same problem. We talked about it there, you might get some ideas that way. And so I can still help them without giving them my time, which was the thing that I was doing the most, that my time thing, time audit.

That’s what it’s called time. Okay. Yep. And so that, that came out of that. And then same with the book. I always wanted to write a book about, you know, helping realtors market. That changes a lot, but there’s still a baseline. There’s always a foundation with anything that you do. And once you have that down and I think realtor so often jump over that and they want to get to the second floor of things.

I just want it to be up and running, you know, and they don’t do the foundation. So clearly you can’t build a house without that. So so yeah, that’s kind of the reasoning for that. And then I just always kind of wanted to do it for. Probably like 30 years, it’s always been in the back of my mind. Do you remember what was his name that wrote chicken soup for the soul Jack.

He came to Portland and did one of those seminars where it’s like, you know, here’s how you write a book and get it published and all that good stuff. And so ever since then I’ve wanted to do something. So it’ll just as an entrepreneur, you can’t sit still. You’ve constantly got to be doing things and So, yeah, that’s my next move.

I don’t know what it’s going to be. Yeah. Well, one

Adi: [00:28:48] thing is for sure, I’m going to have another interview with you when you publish the book, because we want to talk about the launch of the book.

Tracey: [00:28:55] Yeah. And you know, I mean, that’s an entrepreneur’s world is like, okay, this is, you always figure out the end result first.

And you’re like, now you got to backtrack and figure out how do I get to that point? So there I have a goal. That’s my goal. Excellent.

Adi: [00:29:10] All right, Tracey. Well, thank you so much for being a guest on our podcast

Tracey: [00:29:14] here. Yeah. Thanks for having me. You’re very

Adi: [00:29:17] welcome. All right. And see you all next time.