Marketing is a vital part of any business strategy. Now that it’s halfway through the year, it’s time to review your marketing practices and consider updating some of your overall processes. 16 Marketing Updates There are hundreds of actions you can take to change your marketing strategy. For example, your team could decide to go…
A business cannot grow without hiring and training employees. Additionally, particular hires don’t always work out, necessitating well-defined firing policies that benefit the company and contribute to its expansion. Gauging when it’s time to hire, fire, or train employees can be extremely difficult. That’s why we advocate for the establishment of clear policies at the…
Executives often face long hours and constant pressures. This unending strain can cause burnout, leaving business leaders feeling listless, exhausted, and uninspired. Every business needs strong leaders at its head. That means cutting down on stress and preventing burnout is vital. How To Avoid Burnout Executive burnout is almost exclusively due to stress. So, while…
Customer needs are simple to define but may be more challenging to fulfill. Most customers simply want: a) Great service. b) Delivery of promised product or service. Different companies fulfill the above needs with varying degrees of success. Some go a bit over the top, others provide no or terrible service, but many are able…
Every entrepreneur needs a vast support network. The mentors, coaches, consultants, and industry leaders you meet can all provide needed support during and after a business launch. However, with much of our communication occurring in digital spaces, it can be more difficult than ever for business owners and entrepreneurs to form real connections with other…
The short answer to the question: “Do incentives improve performance in the workplace?” is “Yes.” Rewarding excellent work with money, perks, healthcare benefits, and more all improve employee performance and often boost company profitability. The idea that employee incentives will increase profitability often has business owners scratching their heads. Some believe that a larger payroll…
Whether you own a small business or have formed a large corporation, the chances are that you delegate specific tasks. A business owner cannot do all things, all the time. Even sole proprietorships often outsource their accounting or tax work to a CPA, and larger companies employ full-time individuals to take on the increased workload.…
Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly define and test the proposed…
Any “to-do” list can be daunting. However, work plans can be even more challenging to complete than the average task list. Often, one starts on a task and then gets interrupted by an email, customer call, meeting, or coworker. By the end of the day, many employees are lucky if they complete even half of…
Meetings. Some business leaders love them, and others hate them. However, meetings are often necessary for any number of reasons, from regular coordination to keeping team members motivated. No matter your feelings about meetings, we can all agree that shorter, more effective meetings can benefit any business by increasing the time available for production. Eight…